Phill Wilson, President and CEO, Black AIDS Institute and a Black, gay, HIV-positive man, who conceptualized this initiative says: "Even though it is not in the news as much as it was a few years ago, HIV/AIDS is an ongoing, and in among some sectors of the Black community, a tragically growing crisis. Black gay and bisexual men in the United States have a 50% lifetime HIV infection rate. Black women still represent 61% of the new HIV infections among women. Our house is still on fire and we don't seem to notice. 30 Days Of HIV is designed to spotlight the problem, but more importantly, what we are and what we can do, if we focus on this problem.
All aspects of the campaign will be housed on www.blackaids.org and will be promoted daily via multiple social media platforms -Facebook, Twitter, Instagram.