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AXE® "Clears the Air" on Confusion Between Body Sprays and Dry Sprays

ENGLEWOOD CLIFFS, N.J., July 31, 2017 /PRNewswire/ -- According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they're not. With 1 in 2 guys thinking that they should apply body spray to their underarms,* enough is enough! AXE wants to clear the air on the right ways to spray.

So, first things first – body spray. What does it do and how should you use it? Look closely at the package, and you'll notice it's called "Daily Fragrance" (a.k.a. body spray).

In other words, body spray has super powers – and with great power comes great responsibility. Spray responsibly and help keep the air clear. No need to blast the whole can at once. Simply "throw a 7 on it," meaning a quick spray in the shape of a "7" across your chest and stomach for as long as it takes to say the word "AXE" (and not "AAAAAAAAXE"). Trust us, your crush, classmates, teachers, janitors, bus drivers, lockers, bookbags, and even the flies in the cafeteria will respect your subtle freshness.

Okay, so then what is dry spray? Officially known as "AXE Antiperspirant Dry Spray," it goes under your armpits to keep you dry for up to 48 hours. Use it just like you would an antiperspirant stick. It's your personal fullback blocking the sweat before it reaches the skin.

To help spread the word, AXE enlisted YouTube comedian and musician Rudy Mancuso, and rapper Kap G to show guys everywhere how to #sprayresponsibly. Ahead of the new school year, Rudy and Kap G – along with Miles Hampton, Zack Naegeli, Skyler Seymour and Joe May – will take to their social channels with new, exclusive content to help guys stay fresh and dry on the daily.

"From stressing over exams to sweating in gym class, AXE knows young guys need a little help to stay fresh and dry," said Dawn Hedgepeth, Senior Director of U.S. Deodorants & Male Grooming, Unilever. "As it turns out, they also need help figuring out the best way to use AXE sprays. We're excited to be working with such an influential group of guys, who will help us 'clear the air' with their millions of followers as they head back to school."

In addition to learning how to spray from our influencers, check out the latest AXE commercial that showcases the right way to spray. To learn more about AXE and its products, visit www.axe.com and follow AXE on Twitter, Instagram, Facebook and YouTube. And be sure to join the #sprayresponsibly conversation on social.

*Ipsos Body Spray Drivers and Barriers, 2017 or Ipsos, 2017

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Just-Approved VW Diesel Plan a Step Forward for Disadvantaged Communities, More Needed

SACRAMENTO, CALIFORNIA – The Greenlining Institute today supported the California Air Resources Board’s approval of a clean vehicle investment plan stemming from a settlement to address the Volkswagen diesel emissions scandal. Greenlining has been critical of the plan, as it falls short of prioritizing meaningful investment in the state's most polluted low-income communities of color, but updates to the plan have eased some of these concerns.

“Because low-income communities of color are most likely to live near busy roads and freeways, the health of these communities took the biggest hit from VW’s emissions cheating,” said Greenlining Institute Environmental Equity Legal Counsel Joel Espino. “We’re glad that VW has updated its plan to make clear that it will work toward major investments in electric vehicle infrastructure, access and awareness in the communities that need it most. But we look forward to actions because they speak louder than words.”

Under the Zero Emission Vehicle Investment Plan, to be implemented by its subsidiary Electrify America, VW will invest $800 million over 10 years in clean vehicle access, infrastructure and awareness. With some progress on commitments to underserved communities, Greenlining and a variety of environmental and public health organizations supported the plan.

“While we’re pleased with today’s decision, VW’s breach of trust with Californians requires CARB and community groups to keep a close watch on implementation,” Espino said. “We and others will keep pushing for strong CARB and stakeholder engagement to ensure that Electrify America rolls out its investments in a way that maximizes benefits to California’s poorest and most polluted communities.”

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Public health agencies team up to hit a ‘Home Run for Health’

It’s going to be a banner night for public health when two of the largest Southern California counties’ baseball and Public Health teams face off on the field and hit a “Home Run for Health” at San Manuel Stadium in San Bernardino on August 10.

San Bernardino County Department of Public Health, Riverside County Public Health, and the California Health Collaborative have all joined the effort to spread a message of good health by offering FREE admission to the public when the Inland Empire 66ers host the Lake Elsinore Storm August 10 at the 66ers’ San Manuel Stadium, located at 280 South E Street in San Bernardino.

“The best thing about this event will be all the health information that will be made available to fans. Our staff will be there to showcase our programs and the great services and resources we provide to residents every day,” said Trudy Raymundo, Director of San Bernardino County Department of Public Health.

Fans are invited to visit the locations below to pick up their vouchers. One voucher can be redeemed for four (4) tickets (limit 2 vouchers/8 tickets).

 

San Bernardino County Department of Public Health

Vital Statistics Registration Office

 

340 N. Mountain View Avenue

San Bernardino, CA 92415

Phone: 800.782.4264

 

San Bernardino County Tobacco Control Program

255 N. D Street, Suite 401-M

San Bernardino, CA 92401

Phone: 909.647.4532

 

Riverside University Health Sys tem – Public Health

 

Health Administration Building

4065 County Circle Drive

Riverside, CA 92503

Phone: 951.358.5000

 

 

For more information, please contact Bernadette Beltran at This email address is being protected from spambots. You need JavaScript enabled to view it..

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